The talk was admittedly rather generic, catering for all kinds of industries, and while it answered the big questions about the 'whys' of Social Media marketing, I found myself a little unsure of the 'hows'; that's not to say it wasn't very informative, well put together and expertly delivered, but I hope the subsequent resources that Mr. Smith promised to send on will help me actually get started.
I can certainly see how digital marketing can benefit both Eventura and our clients, but at the moment it seems like something of a minefield.
The seminar inspired me to blog about it, so watch this space for Eventura on Twitter, perhaps?
-Ian
